PlanIt
Develop a comprehensive, distinctive product that effectively addresses user needs and pain points from start to finish.
End-to-End app
Scope
By developing this end-to-end event planning app, users will have a powerful tool to effortlessly organize and manage events, ensuring a seamless and enjoyable experience for all guests, including activities tailored specifically for kids.
Time given: 80 hours
My Role:
UX/UI Design
UX Research
Tools:
Figma
Google Meet
Mase
ChatGPT
Key Techniques
Competitor Analysis
Market Research
Affinity Mapping
User Personas
Storyboarding
Site Mapping
Wireframes
Prototyping
Usability Testing
Objectives
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Research, to better understand user pain point.
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Set a realistic time frame and goals within that time frame.
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Conduct user interviews.
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Complete competitor analysis.
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Come up with a creative and effective solution to the problem.
Context
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Build a unique product that will solve user problems and pain points.
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Identify competitor's weaknesses and strengths.
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Build a product taht will stand out from other competitors.
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Finding a solution to an existing problem in a creative way.
Tactics
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Utilize Research findings to prioritize user needs.
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Utilize data to come up with a strategy.
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Present synthesis to stakeholders.
1.
Empathize
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Lack of understanding user pain points.
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What are current frustrations?
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What are current user needs?
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Define Objectives: Clarify what you want to learn from the interview. Are you focusing on usability, feature preferences, pain points, or overall satisfaction?
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Identify Participants: Decide who your target users are. Are they existing users of the app, potential new users, or a mix?
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Recruitment: Reach out to potential participants through various channels such as email lists, social media, or existing user bases.
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Prepare Questions: Develop a list of open-ended questions that will help you gather insights. These could include:
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Is there a current event planning app that user has?
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What are your favorite features of the event planning app and why?
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What improvements or new features would you like to see in a current app?
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Can you describe a recent experience you had while using the app?
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How does the app compare to other similar tools you've used?
User Interviews
Participants: 6 user interviews.
Ages: 21-65 years old.
Methods: Moderated user interviews via Zoom and Google Meet.
Key Takeaways:
User Preferences and Needs:
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Many users appreciate the simplicity of the app's task management feature, finding it easy to create and prioritize tasks.
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Users particularly enjoy the ability to collaborate on plans with others, highlighting the shared calendar feature as a favorite.
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Add various kids activities.
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Users typically use the app multiple times a day to check and update their schedules.
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There's a noticeable spike in usage during the morning and late afternoon, corresponding to planning daily activities and checking progress on tasks.
Competitor Analysis
Competitive Analysis is an effective way to understand the goals of the competing companies by identifying their strengths and weaknesses. It allows me to identify opportunities and take into account the risks associated with the particular business activity.
2.
Define
Affinity Mapping
Key takeaways:
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Plan It: Differentiates itself with strong collaborative planning features, such as shared calendars and task assignments, which competitors like ScheduleMaster and TaskTracker lack or have less developed.
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Competitor Elegant Edge Events: Excels in integration with popular calendar platforms and advanced scheduling features powered by AI, appealing to corporate professionals.
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Competitor Dream Co events: Focuses on simplicity and mobile accessibility but lacks advanced collaboration tools and integrations.
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Based on these findings, Plan It could capitalize on its strengths in collaborative planning and user-friendly interface while addressing weaknesses in navigation and mobile functionality. Continual improvement in integration options and anticipating future trends in AI and automation will be critical to maintaining a competitive edge in the evolving market of scheduling and planning apps.
3.
Ideate
Journey Mapping
4.
Design
Time to Design!
With a given time, frame and my research findings I have created low-fidelity and mid- fidelity wireframes for PlanIt.
Color Palette
Make a decision for site font size and style that will represent the company and product.
High-fidelity Interactive Mockups
Usability testing
Overview:
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Functionality: PlanIt app performs its intended tasks and meets the functional requirements and effectively fulfills the user's needs and objectives.
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Usability: PlanIt app is easy to navigate through and intuitive the design is for users to interact with. A successful design decision prioritize user-friendly interfaces and experiences, minimizing confusion and maximizing efficiency.
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Aesthetics: PlanIt app is a visually appealing, coherent with the brand or product identity, and enhances the overall user experience.
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Innovation: PlanIt sets new standards and pushes boundaries in the event planning field. It is a creative problem-solving and delivers a unique and impactful solutions.
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Accessibility: Design outcomes of the PlanIt app is accessible to all users, regardless of their abilities or disabilities.
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Impact: PlanIt app achieved business goals, improved user satisfaction, and contributed positively to society and the environment by making meaningful differences.
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Feedback and Iteration: Continuous improvement of the app is a key to achieving optimal design outcomes. Gathering feedback from users and stakeholders, analyzing data, and iterating on the design based on insights ensures that the final outcome evolves to meet evolving needs and expectations.
Final Product
Reflection:
Designing the site that is fun, colorful, exiting, creative was a such a great experience.
There are a lot of products out there that are similar for registering and creating different kind of vents, but they don't offer what "PanIt" has to offer.
PlanIt not only offers business events but also has a big variety of "ADD ONs" for specifically younger age group guests for family events.